Pink.

October is National Breast Cancer Awareness Month, and we’re taking some steps to show our support. Most noticeably, we’ve modified our site (some of it at least) to be far more pink. While that alone won’t improve access to lifesaving screenings and treatment, it might get others to pitch in and do the other thing we’re doing. Pulp is giving a percentage of October revenue (again, not all of it) to the Susan G. Komen foundation. Maybe others will too.

If you are interested in going pink, you won’t be alone. Our favorite pinkified site out there is odeo (they actually show their support year-round.)