Wall Street Journal Cameo

In an article titled Candor in the Tech World, Guy Kawasaki speaks to the relative ease in starting a web business. Guy’s newest venture, truemors.com is an experiment in crowd-sourcing. The new blog-like, twitter-like, digg-like rumor aggregator is firing up critics and supporters alike.

Guy opens the curtain on the relatively low costs (compared to dot com bubble era) he’s incurred to launch his new startup and goes on to explain his willingness to roll the dice on stupid ideas with the stakes so low. And stupid idea or no, the site is off to a great start by all measures (visits, pageviews, posts, votes, reviews, techcrunches, naysayers, etc.)

If it hasn’t been made clear, our part in the mayhem was in the design / development category. We’ve worked with Guy on a few previous projects and jumped at the opportunity to shake up the internets with his new idea. If you look closely, you’ll notice we hacked up a wordpress install to allow community posts via web, sms, email or phone. Then we added a voting system, layered in some hacker stops, took it to the roof, and shot it full of lightning.

So, if you’re wondering where the title to this post came from, Guy gives a rolling credit to the ep team in the interview. For the non-subscribers among us, our cameo looked a lot like so:

Mr. Kawasaki says he has been working on Truemors for just three months. Because it uses free software, with programming done by a for-hire outfit called Electric Pulp located in the high-tech mecca of South Dakota, the costs are minimal.

Now, I know what you’re thinking (“I wish I had an ep team to give rolling credits to.”) It’s actually pretty easy really. You just contact us – see where it goes from there.