Guy Kawasaki is weaving the tale of Alltop on his blog today. We’re biased, of course, but it’s a great story. The initial concept (and implementation) was that of a single topic aggregator. Seven months later, we have more than 200 topics with a new process that will allow thousands more.

Before we get too far, we should explain what the site (or more accurately, sites) is. Alltop is a news aggregator. Each topic draws from credible blog sources to display recent headlines / excerpts without dwelling on the fact it’s fed by RSS. News is kept current and relevant by a small team of humans and robots. These topics are organized under the Alltop umbrella but can be accessed directly or found via a simple search at alltop dot com. Tell it you’re looking for politics, and it gives you politics dot alltop dot com. Simple.

The real story is in the marketing, though. Our last project with Guy was quickly dubbed the Worst Site on the Internetâ„¢. And although, it generated a huge amount of mixed buzz, it doesn’t compare to his latest gig. Alltop tapped into something more like technorati authority or twitter leaderboard standings. People like the site(s), and they want in.

Another story is in the scaling efforts the site required. One of the topics actually has more than a thousand stories at any given time – complete with excerpts and microformats (not that anyone notices). We’ve had to tweak to get it to play nice with the increasing traffic.

We’ve also set up a system to allow the Alltop team easy topic creation and management. I mean, we had one all along, but it involved emailing a nerd who’d then do things manually. We got rid of the nerd.

A few days ago we introduced a brand new landing page to help make finding topics easy. It was overdue – the old site was never meant to organize hundreds of topics. We’re excited about version 2.

Any way, Guy tells stories better than we do. Go check out his post and / or visit Alltop.

Mediascapes 2.0
Earlier this year we started work with Hewlett-Packard to re-introduce mediascapes, an immersive media experience for mobile devices. The project is incredible, and we were excited to be involved in the web facet.

Virgin
Last year, we hooked up with Undercurrent to collaborate on a few projects for Virgin. The first of these to launch is Virgin Music, a video blog and music news aggregation site.

Virgin’s a big company, and navigating their site can be difficult. Our next gig, Virgin Explore, aims to make it less so.

Alltop
Guy Kawasaki has a new venture, and we’re happy to report it involves Electric Pulp. Alltop is a network of topics displaying recent headlines and excerpts from the most popular authors / publishers in each vertical. While [perhaps] not for the most RSS/Atom/feed savvy among you, Alltop is on a tear both in terms of traffic and PR. Last week, we read about it in The Wall Street Journal.

Sidenote: Guy’s earlier venture, Truemors, was recently sold to NowPublic.

Cazt
If you’re a casting director, your life just got easier. Cazt lets you manage projects including actor auditions and stakeholder notes. If you’re an actor, you can actually watch your auditions, read direct feedback and more. I don’t want to play favorites, but this is an awesome example of a web application. Pulp is pretty proud of our part.

Elsewhere
By no means is this the full list of what we’ve been up to. We’ve re-released ecommerce sites, recruiting sites, and quite a few more.

In other words, we’re busy. But don’t worry, none of this prevents Max and George from discussing favorite yogurt flavors. Stay tuned.